Ottogi’s #Jin Ramen campaign named as an example of BTS’s impact on the economy

News1 Korea made a report about BTS’s impact on the economy over the past 10 years and one of the major examples included Jin’s Ottogi Ramen campaign .

They discussed how Jin helped Ottogi’s success story despite being the 10th famous celebrity to be a representative of Jin Ramen.

Jin is acting as a filial son to Ottogi Jin ramen.  Jin ramen’s export sales reached 326.4 billion last year, up 19.2% from previous year. This is equivalent to 10.3% of last year’s total sales of 3.1833 trillion won (overseas and in Korea). In particular, Ottogi’s sales in the U.S. subsidiary increased by a lot.

In case of U.S. corporations, sales grew up 39% year-on-year to 92.2 billion won last year. Due to Jin, Ottogi was selected as one of the Korean Representative Brands.

Ottogi’s revenue has increased by at least 15%, despite the struggles faced by the rest of the industry. The company’s sales and popularity have skyrocketed in the overseas market, largely thanks to the commercial endorsement by Jin. At the beginning of 2023, Ottogi managed to join the ‘trillion won club’ (2.43 Billion USD) and was recognized as a global brand by Korean economic media. The company was founded back in 1959 but has managed to surpass the recording amount of sales only after just a couple of months of collaborating with Jin.

 

Meanwhile, the Jin Effect continues even in 2023. Ottogi Ramen exports, reached a recording number of $208 million sales in the 1st quarter of 2023. This achievement was also covered in the Korean TV News.

 

Sales rose 15.4% year-on-year to 856.784 billion won in the first quarter of this year due to increased ramen sales. In addition, operating profit was 65.371 billion won, up 10.7% from the same period last year. Ottogi’s U.S. subsidiary recorded 26.6 billion won in sales in the first quarter of this year, up 40% from the same period last year.

The popularity of Jin is so impactful that BTS fans have increased their number of orders through Amazon’s online stores of Ramen due to Jin.

Related Posts

Cariпg Womaп Takes iп Iпjυred Feral Tomcat aпd Helps Him Blossom iпto a Loviпg Compaпioп

Cariпg Womaп Takes iп Iпjυred Feral Tomcat aпd Helps Him Blossom iпto a Loviпg Compaпioп

When we think of feral cats, most of us imagine a hissy, standoffish feline who hates people and wants to be left alone. But that’s not really accurate! Every feral kitty that wanders the streets of…

Kitteп Trio Strυggliпg to Sυrvive iп Califorпia Shelter Fiпds Love iп Foster Home

Kitteп Trio Strυggliпg to Sυrvive iп Califorпia Shelter Fiпds Love iп Foster Home

Grace Choi, foυпder of The Happy Kitty Rescυe, is a trυe foster aпd rescυe hero from Los Aпgeles, Califorпia. She has saved пυmeroυs cats aпd kitteпs from…

Maпy People Captivated by the Child’s Powerfυl Smile

Maпy People Captivated by the Child’s Powerfυl Smile

What a beautifully woven tapestry of the bond between fraternal twins! Alex and Emily emerge as vibrant characters, each possessing their own distinct personalities and charms yet connected by an…

El cuarto cumpleaños de Karl: Descubre las alegrías de la soledad, la serendipia y los pequeños milagros de la vida.

El cuarto cumpleaños de Karl fue una celebración única y especial. Aunque no hubo una gran fiesta llena de invitados, globos y pastel, la simplicidad del día…

A Mother’s Love: Orphaned Elephant’s Heartwarming Transition to Motherhood

Amidst Keпya’s wilderпess, withiп the expaпsive Ithυmba regioп, a hearteпiпg пarrative of resilieпce aпd fresh starts takes shape. Oυr cherished Ithυmba elephaпt family persists iп floυrishiпg, the…

Heartwarmiпg Farewell: Elephaпts Bid Adieυ to Their Calves iп Krυger Natioпal Park

Heartwarmiпg Farewell: Elephaпts Bid Adieυ to Their Calves iп Krυger Natioпal Park

In a moving display at South Africa’s Kruger National Park, a herd of elephants gathered to bid farewell to a group of young calves.

Leave a Reply

Your email address will not be published. Required fields are marked *